I’m a digital designer with five years of design experience. Three of those years I’ve spent at Waitrose, where I’ve enhanced the digital experience for a large and diverse customer base across multiple platforms.

I enjoy combining user insight with strategic thinking and thoughtful visual execution to create solutions that drive measurable impact. I’ve enhanced user journeys by interpreting data and applying usability best practices throughout my designs, which has deepened my understanding of user behaviour and sharpened the
execution of my designs.

Data plays a crucial role in shaping my work. Using A/B testing and tools like Google Analytics, I’m able to validate ideas, inform design decisions, and continually iterate to improve visual interfaces. Every project I’ve taken on has elevated my skillset, pushing me both creatively and strategically to craft functional,
user-focused journeys and designs.

In 2024, I was proud to be shortlisted for the Inside Out Rising Star Award. This recognition reflects my drive, curiosity, and evolving path as a designer.